Promoting Your Book

I was multitasking this morning — reading my favorite blogs and listening to the Today show with half an ear.

The Today show announced that Al Roker had written a novel. A mystery novel. So, okay, I thought. Then I listened to the story. Talk about promoting a debut novelist. The entire Today show team acted out the start of the mystery. It helps to have at least 60 seconds of air time, Matt, Meredith, Ann and the rest hamming it up and giving Roker a huge send up for his novel. Alas, all it takes is money, a big name, access to top morning show personalities, air time, etc. What the rest of us poor writers lack.

I turned back to my blog reading. Rachelle Gardner noted a brilliant trick one author uses at her book signings.

“Novelist Wanda Dyson puts yellow crime tape around her table when she does books signings. Do you think that attracts more readers than tables that have nothing interesting to draw a reader’s attention?”

I sent the idea to Sally Roseveare for her next signing. If she coupled crime scene tape with her large black lab (stuffed), everyone would stop to see what was going on.

Whaddya think, huh? Crime scene tape for those of us who write mysteries and who don’t have the access that Al Roker has?

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