I’ve been reading a lot lately about using social media to create brand awareness. As writers, we are the brand. And so are our books.
Blogs and web sites are good starting points, but you cannot stop there. Yes, you have to have a web site when you have a book. Yes, you have to have a blog when you are getting ready to have a book. Once you have the book, you need to look at different ways of getting the message out.
Ah, I hear the cries of “This is way too much work.” It is a lot of work, but if you want to be successful as a writer, you need to consider every possible angle. More and more of the big publishing houses are limiting the amount of marketing they will do for a new writer. Maybe 6 weeks of hype, then you are on your own.
Might as well practice now while there is still time.